About Prestige Acura - A Santa Rosa, California New & Used Acura Dealership

Prestige Acura offers many automotive products and services to our Santa Rosa area customers. From quality new Acuras to used cars, trucks and SUVs, we know anyone looking for a vehicle in Santa Rosa, Cotati, Rohnert Park, Sebastopol, Petaluma, or anywhere in Northern California will likely find what they want at our auto dealership. We carry many quality used Acuras, used Hondas, as well as Certified Pre-owned Acuras.  We carry a comprehensive line of new Acura vehicles, including the ZDX, MDX, RDX, RL, TL and TSX, making us a good choice as your Santa Rosa Acura car dealer.

We price all of our vehicles competitivly and understand that you want a great deal on your new Acura or quality used car.  We work with many lenders to offer you competitive rates as well.  Stop in today if you see something on our website that you like.  We turn our pre-owned cars every 45 days, so don't wait.  If you do - it will be gone!

Our services include trusted Acura car repair, original Acura auto parts, and auto loans & car leases to help for our customers get the car of their dreams.  Our Service department is open the 2nd and 4th Saturday of the month for your additional convenience.  We have

Call Prestige Acura at (800) 608-9148 or (707) 758-1300  Please come visit us in person. We're conveniently located at 2979 Corby Ave. on the Corby Auto Row.  We look forward to helping you with your automotive needs.

The Hansel family has a long history in the transportation business that began five generations ago in 1851 when Joseph Hansel founded Hansel Pioneer Carriage. Among his many successes in business was his patent for the Hansel Buggy. His son, Walter started his career in transportation selling bicycles. In 1899 he made the switch to selling a relatively new transportation machine, the automobile. By 1901 he opened the doors to the very first Cadillac dealership in California. Hansel and Ortman was the first auto dealership to bear the family name.

Walter's son, the late Walter C. Hansel, opened his first auto center in 1946. By 1961 the family settled into Santa Rosa, California and Walter purchased Bishop Ford from Santa Rosa's former mayor Robert Bishop. Walter made the decision to name the store Bishop Hansel Ford so that customers familiar with looking for Bishop Ford wouldn't become confused if they didn't see the name Bishop. The Ford store was located in downtown Santa Rosa on the site that is occupied today by Macy's at The Plaza.

In 1975, Walter moved the store to 3075 Corby Avenue and renamed the business Hansel Ford. The new store with the Hansel name was one of the first auto centers on what is now known as the Corby Auto Row. Today's Hansel Ford Lincoln Mercury has Justin Hansel, the fifth generation to carry on the Hansel family automotive tradition, as its General Manager.

The leadership of the Hansel Group is in the hands of father and son, Henry and Justin Hansel. Under their guidance they have built the organization into eight auto center locations representing twelve automobile manufacturers.

Each of the Hansel Auto Centers is well known for their achievements in customer satisfaction at every level within the auto dealerships, from sales to service and parts the Hansel Auto Centers place the customer first.